Fredrik Lyreskog

Fredrik Lyreskog

FinTech Product Owner ★ Agile Process Pragmatist ★ Ironman Triathlete

As digital transformation disrupts industries using a foundation of seamless customer interfaces and advanced backend tech, business success will depend on acting with courage and speed to reinvent and pursue modern digital products.

My name is Fredrik Lyreskog, and I help organizations to achieve exactly that.

Truly, few have travelled this panorama like me. With 12 years of professional experience in Media, Marketing, and Tech, I have attained widely diversified skills across industry and function.

I began my career in the Media industry as it radically transformed into an online-first arms race. Moved on to Content Marketing in a time where social media skyrocketed. Continued with Agile Management at one of Europe's leading agencies as apps and smart software completely changed the digital landscape. Today I work as Product Owner at Swedbank Labs – the digital transformation unit for Sweden's largest bank – just as the FinTech revolution is about to begin.

Since work occupies a great deal of my life, I focus on doing great work.

► I’m a Product Owner for multi-bank compliant digital solutions, generating growth and revenue to Swedbank & 58 savings banks
► I've been Production Manager & Proxy Product Owner for the "Top 10 Best in the World”-awarded intranet we built for the Swedish Parliament
► Have led cross-functional agile teams of 20+ experts to successful, KPI-anchored web services for multi billion companies; Arla, Assa Abloy, Electrolux, Alecta, Sweco
► Project Management and marketing for clients such as Carlsberg, Google, Metro, City of Stockholm, TopGear, L'Oréal Paris, Point Verifone
► Member of Mensa, PR Advisor for Mensa Sweden's PR Board
► Co-started the award-winning Content Marketing agency Uppdragsmedia
► Authored 2 e-books, and 200+ articles on Growth Hacking, Digital Marketing, Business
► Dedicated Mentor, coaching by being a good listener, and asking the right questions

I’m here to build a network of other committed professionals who share my values. Feel free to connect; f.lyreskog@gmail.com